How integration can help businesses to achieve better productivity through B2B automation?

The automation of applications and data between business-to-business (B2B) has assumed greater significance in today’s world. By automating critical business activities, it enables them to operate more efficiently with their upstream and downstream business in the ecosystem. The B2B integration & automation service providers enables companies to quickly ramp up their data flow capabilities for a seamless end customer experience.

These integration platform offers ready to use or custom-built connections for data transfer from or to applications used in the ecosystem. The platforms will have pre-built connectors which will have end points defined and businesses just have to build their connectors functionally without much of technology support. These platforms literally no-code integration platforms which means a non-IT person also can configure these connectors.

With the advent of no code automation & system integration technologies, enterprises now see a great value in leveraging these to transform their businesses. Automation is a bigger umbrella under which many things are already mature like Robotic Process automation, rule-based automation etc but integrations & automations have become lot quicker & easier for enterprises with ready to use or custom built with connectors using APIs (Application Programming Interface).

These APIs, in layman terms helps software applications to interact with each other in real-time or in a particular frequency as required for data transfer. Most of the applications are now publishing open APIs which is enabling to build pre-built connectors which are ready to use by enterprises or custom build these connectors in a faster way.

B2B automation today is imperative because, today everyone us pushing for automation in the entire value chain right from start to end. Hence repetitive manual tasks and effort will make business lose their value even if they have a decent product offering and it will make business look like lagging behind in their ecosystem.

To achieve faster business transformation, businesses need to adapt digital technologies for seamless data flow which in turn will have multiple benefits like increased customer experience, faster turn around and meaningful insights for quicker decision making.

This is applicable to all businesses in today’s world be it manufacturing, services, healthcare or supply chain since they need to continually operate with their upstream and downstream partners for seamless running of business. The integration platforms have enormous potential which the business can leverage on to continually scale up their operations.